Sorry, you need to enable JavaScript to visit this website.

Press Releases

Pura Vida debuts its first West Palm Beach location

Marks the brand’s sixth location as it continues expanding its footprint across the region.

South Florida’s go-to spot for healthy, clean, feel-good eats, Pura Vida is announcing the debut of its sixth all-day café location, and first in West Palm Beach this winter. What began as a side passion project in 2012 for founder Omer Horev, has since established itself as a “go-to” dining spot and wellness hub for South Floridians, providing an array of all-day breakfast menu items, superfood smoothies, fresh juices, flavorful salads, wraps and bowls, along with a wide variety of gluten-free and vegan sweet treats, sourced using all local and organic ingredients whenever available.

Located at 460 S Rosemary Avenue, Pura Vida West Palm Beach will inhabit 2,500 square feet of the newly rebranded Rosemary Square, designed in Pura Vida’s signature breezy aesthetic that includes a cornerless NanaWall that makes for a truly indoor-outdoor experience. The opening of Pura Vida’s first West Palm Beach outpost arrives on the heels of its latest opening on West Avenue in Miami Beach this past October, as the brand looks to continue growing its footprint across South Florida, building real careers throughout the region and creating a lasting impact on the local community.

“We are so excited about the debut of our West Palm Beach location, especially in such a walkable area like Rosemary Square,” states Omer Horev, Chief Executive Officer at Pura Vida. “This marks Pura Vida’s first cafe outside of Miami and a huge milestone for the Pura Vida brand. We have always had big plans in the works for expansion, and it’s great to see those come to fruition, while continuing to positively impact the local economy.”

Guests at the new Pura Vida West Palm Beach will enjoy the brand’s signature menu items patrons have grown to love, such as its all-day Breakfast Menu, featuring a range of avocado toast dishes, egg sandwiches and wraps, as well as Pura Vida’s beloved Açaí Bowls , made with raw organic Brazilian açaí. Other popular dishes include Mango Salmon , Spicy Tuna, Vegan Lentil Bowls, as well as the Toasted Chicken Wrap and new menu item Jen’s Herb Salad .

"At Pura Vida, we pride ourselves on providing a welcoming space, where visitors can enjoy healthy and nourishing dishes, sourced from the highest quality ingredients,” states Jennifer Horev, Chief Brand Officer at Pura Vida. "This year, our brand has shown how strong and resilient we are, and we can't wait to welcome residents and visitors of West Palm Beach, and the surrounding area into our space to experience what we have to offer."

Pura Vida was originally established in Miami Beach and has since launched several locations in the Miami Design District, Edgewater, South Beach, in Coral Gables at the University of Miami and in West Avenue in Miami Beach. Driven by a passion for providing simple and wholesome foods as well as impacting hundreds of lives by creating real careers, the wellness-minded all-day cafe plans to welcome three more locations in the coming months including establishments in Aventura, Bay Harbour and Las Olas.

Pura Vida West Palm Beach is situated at 460 S Rosemary Ave., Suite 186, West Palm Beach, FL 33401. Hours of operation will be 8AM - 4PM Daily. Delivery and pick-up is available through the Pura Vida Miami app.

For more information, please visit


About Pura Vida:

Pura Vida is an all-day cafe established in South Florida offering a balance of nutritious and delectable dishes, sourced using all local and organic ingredients whenever available. Founded by husband-wife team, Omer and Jennifer Horev, the Miami-based concept provides an extensive menu that showcases an all-day breakfast menu, including a range of raw, organic açai bowls, freshly squeezed juices, superfood smoothies, fresh salads, wraps, bowls and more. The wellness-minded concept strives to make an impact on the community it serves, not just by providing wholesome foods, but by creating real careers for hundreds of people within South Florida. Moreover, Pura Vida is committed to making conscious decisions towards a more eco-friendly world by actively partnering with different organizations in the community to participate in quarterly beach cleanups. Pura Vida currently has six locations in South Florida, including South Beach, Miami Design District, Edgewater, Coral Gables, West Avenue in Miami Beach and Palm Beach. It plans to expand to other areas in the coming months in Aventura, Bay Harbour and Las Olas. Delivery and pick-up is available through the Pura Vida Miami app. Pura Vida: Fresh. Simple. Sustainable. Locally Sourced. Another Day in Paradise, where Health is Happiness.

For more information, visit / Instagram: @puravidamiami

About Related Companies:

Related Companies is a global real estate and lifestyle company defined by innovation and the most prominent privately-owned real estate firm in the United States with over $60 billion in assets owned or under development including the 28-acre Hudson Yards neighborhood on Manhattan’s West Side, The Grand and Related Santa Clara in California and The 78 in Chicago. Formed over 45 years ago, Related is the largest private owner of affordable housing and a fully-integrated, highly diversified industry leader with experience in virtually every aspect of design, development, acquisitions, management, finance, hospitality, sustainability, and sales. Related’s mixed-use, residential and commercial office properties have been consistently heralded for their placemaking vision – bringing together iconic design, arts and culture, dynamic programming, and innovative wellness programs. Headquartered in New York City, Related has offices and major developments in Boston, Chicago, Los Angeles, San Francisco, South Florida, Washington, D.C., Abu Dhabi and London, and boasts a team of approximately 4,000 professionals. Related was named to Fast Company Magazine’s list of 50 Most Innovative Companies in the World. For more information about Related, please visit


DT Creative:
Daniella Turchin