Nicki Berlyn Katz joined Related in 2003 to lead special projects related to the company’s branding, marketing, customer experience and digital efforts. With expertise in residential rentals and condominiums, plus experience with office, retail, hospitality and mixed-use, Nicki joined the Related Southeast team in 2020 to spearhead marketing in support of the division’s rapid expansion.
Also under her purview are corporate initiatives centered on innovation, designed to leverage leading-edge technology and practices to further Related’s myriad businesses. With a particular focus on partnering with early stage companies to enhance the residential experience, Nicki works to integrate relevant tech across Related’s eco-system. She was instrumental in founding the company’s PropTech team and, along with eight colleagues, continues to co-lead its efforts.
Prior to Related, Nicki was co-founder and vice president of marketing for one of Silicon Alley’s early Internet companies, Sixdegrees.com, known as a pioneer in both social networking and viral marketing. She spent the early part of her career in advertising with turns at Grey, McCann-Erickson and Ogilvy & Mather, followed by a marketing role at the predecessor to Verizon. Nicki holds a Bachelor of Arts degree in Economics from Tufts University.